Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements.
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| Title: | Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements. |
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| Authors: | Zhang, Zhipeng1, Zhang, Liyi2, lyzhang@whu.edu.cn |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p54, 22p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer20020054 |
