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Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements.

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Title: Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements.
Authors: Zhang, Zhipeng1, Zhang, Liyi2, lyzhang@whu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p54, 22p
Database: Applied Science & Technology Source
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  Data: Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements.
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        Value: 10.3390/jtaer20020054
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              Text: Jun2025
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