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Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects.

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Bibliographic Details
Title: Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects.
Authors: Gupta, Shubham1, Singh, Anurag1, anuragsingh@fmsbhu.ac.in, Prashar, Sanjeev2
Source: International Journal of Human-Computer Interaction; Aug2025, Vol. 41 Issue 15, p9684-9699, 16p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2024.2426917