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How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform.

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Bibliographic Details
Title:	How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform.
Authors:	Zhang, Liangbo^1,2, Mo, Linlin^2,3,4, Sun, Xiaohui^3,5, Zhou, Zhimin⁴, Ren, Jifan^2,5, renjifan@hit.edu.cn
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p200, 18p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer20030200