APA (7th ed.) Citation

Zhang, L., Mo, L., Sun, X., Zhou, Z., & Ren, J. (2025). How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform. Journal of Theoretical & Applied Electronic Commerce Research, 20(3), 200. https://doi.org/10.3390/jtaer20030200

Chicago Style (17th ed.) Citation

Zhang, Liangbo, Linlin Mo, Xiaohui Sun, Zhimin Zhou, and Jifan Ren. "How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform." Journal of Theoretical & Applied Electronic Commerce Research 20, no. 3 (2025): 200. https://doi.org/10.3390/jtaer20030200.

MLA (9th ed.) Citation

Zhang, Liangbo, et al. "How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform." Journal of Theoretical & Applied Electronic Commerce Research, vol. 20, no. 3, 2025, p. 200, https://doi.org/10.3390/jtaer20030200.