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How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform.

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Title: How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform.
Authors: Zhang, Liangbo1,2, Mo, Linlin2,3,4, Sun, Xiaohui3,5, Zhou, Zhimin4, Ren, Jifan2,5, renjifan@hit.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p200, 18p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer20030200
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        Text: English
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              M: 09
              Text: Sep2025
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              Y: 2025
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