Value-Added Service Pricing Strategies Considering Customer Stickiness: A Freemium Perspective.
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| Title: | Value-Added Service Pricing Strategies Considering Customer Stickiness: A Freemium Perspective. |
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| Authors: | Liu, Xuwang1, Zhou, Biying2, Qi, Wei1,3, qiwei1119@vip.henu.edu.cn, Li, Zhiwu3,4, Wang, Junwei1,4 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p201, 29p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer20030201 |
