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Value-Added Service Pricing Strategies Considering Customer Stickiness: A Freemium Perspective.

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Title: Value-Added Service Pricing Strategies Considering Customer Stickiness: A Freemium Perspective.
Authors: Liu, Xuwang1, Zhou, Biying2, Qi, Wei1,3, qiwei1119@vip.henu.edu.cn, Li, Zhiwu3,4, Wang, Junwei1,4
Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p201, 29p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer20030201
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      – Code: eng
        Text: English
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              Text: Sep2025
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