Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending.
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| Title: | Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. |
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| Authors: | Fang, Sihan1, sihanf@sjtu.edu.cn, Kwon, Hyeokkoo Eric2, eric.kwon@ntu.edu.sg, Gopal, Anandasivam2, anandasivam.gopal@ntu.edu.sg, Park, Yongjin3, yongjin.park@cityu.edu.hk |
| Source: | Information Systems Research (INFORMS); Sep2025, Vol. 36 Issue 3, p1418-1436, 19p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.2022.0530 |
