From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services.
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| Title: | From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services. |
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| Authors: | Liu, Qianwen1,2, Osman, Lokhman Hakim2, lokhman@ukm.edu.my, Lian, Zhongxing1, Wel, Che Aniza Che2, Hamid, Siti Ngayesah Ab.2 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p302, 31p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer20040302 |
