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Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator.

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Bibliographic Details
Title:	Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator.
Authors:	Sohaib, Muhammad¹, Ali, Muhammad Asghar², Ahmad-ur-Rehman, Muhammad³
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p344, 24p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer20040344