Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator.
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| Title: | Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator. |
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| Authors: | Sohaib, Muhammad1, Ali, Muhammad Asghar2, Ahmad-ur-Rehman, Muhammad3 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p344, 24p |
| Database: | Applied Science & Technology Source |
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