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The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications?

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Bibliographic Details
Title: The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications?
Authors: ElSayad, Ghada1, ghadaelsayad@aast.edu, Mamdouh, Heba2
Source: International Journal of Human-Computer Interaction; Jan2026, Vol. 42 Issue 1, p567-579, 13p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2025.2508910