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The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications?

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Title: The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications?
Authors: ElSayad, Ghada1, ghadaelsayad@aast.edu, Mamdouh, Heba2
Source: International Journal of Human-Computer Interaction; Jan2026, Vol. 42 Issue 1, p567-579, 13p
Database: Applied Science & Technology Source
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        Value: 10.1080/10447318.2025.2508910
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        Text: English
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        PageCount: 13
        StartPage: 567
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      – TitleFull: The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications?
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              Text: Jan2026
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