The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications?
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| Title: | The Power of AI in Retail E-Commerce: What Drives Online Customer Word-of-Mouth Intention Toward AI-Powered Shopping Applications? |
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| Authors: | ElSayad, Ghada1, ghadaelsayad@aast.edu, Mamdouh, Heba2 |
| Source: | International Journal of Human-Computer Interaction; Jan2026, Vol. 42 Issue 1, p567-579, 13p |
| Database: | Applied Science & Technology Source |
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