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Is a Chatbot More Effective? Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness.

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Bibliographic Details
Title:	Is a Chatbot More Effective? Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness.
Authors:	Fan, Liu¹, Li, Shanshan^1,2, Wang, Can¹, Zhang, Xiaoping², xiaoping_sdust@163.com
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Jan2026, Vol. 21 Issue 1, p35, 26p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer21010035