APA (7th ed.) Citation

Fan, L., Li, S., Wang, C., & Zhang, X. (2026). Is a Chatbot More Effective? Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness. Journal of Theoretical & Applied Electronic Commerce Research, 21(1), 35. https://doi.org/10.3390/jtaer21010035

Chicago Style (17th ed.) Citation

Fan, Liu, Shanshan Li, Can Wang, and Xiaoping Zhang. "Is a Chatbot More Effective? Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 1 (2026): 35. https://doi.org/10.3390/jtaer21010035.

MLA (9th ed.) Citation

Fan, Liu, et al. "Is a Chatbot More Effective? Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 1, 2026, p. 35, https://doi.org/10.3390/jtaer21010035.