THE IMPACT OF VIRTUAL STREAMER SOURCE CREDIBILITY ON PURCHASE INTENTIONS IN AGRICULTURAL LIVE STREAMING: A MULTI-METHOD APPROACH.
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| Title: | THE IMPACT OF VIRTUAL STREAMER SOURCE CREDIBILITY ON PURCHASE INTENTIONS IN AGRICULTURAL LIVE STREAMING: A MULTI-METHOD APPROACH. |
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| Authors: | Wang, Xueying1, 15049068802@163.com, Zhang, Yuexian2, 18047025350@163.com |
| Source: | Journal of Electronic Commerce Research; 2026, Vol. 27 Issue 3, p238-263, 26p |
| Database: | Applied Science & Technology Source |
| ISSN: | 19389027 |
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