The Role of Product Transparency and Pricing Strategy on Customer Behavior: Moderating Impact of Market Competition.

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Bibliographic Details
Title: The Role of Product Transparency and Pricing Strategy on Customer Behavior: Moderating Impact of Market Competition.
Authors: Khaliq, Usama1, usama.khaliq1992@outlook.com, Yan, Jinjiang1,2, Khaliq, Nosherwan1,2
Source: Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p101, 26p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer21040101