Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership.
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| Title: | Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership. |
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| Authors: | Abu-Alhaija, Ahmed Saif1, a.alhaija@arabou.edu.sa, Elsawy, Mahmoud Mohamed1 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p105, 37p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21040105 |
