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Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership.

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Title: Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership.
Authors: Abu-Alhaija, Ahmed Saif1, a.alhaija@arabou.edu.sa, Elsawy, Mahmoud Mohamed1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p105, 37p
Database: Applied Science & Technology Source
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  Data: Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership.
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        Value: 10.3390/jtaer21040105
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      – Code: eng
        Text: English
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        PageCount: 37
        StartPage: 105
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      – TitleFull: Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership.
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              Text: Apr2026
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              Y: 2026
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