How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce.
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| Title: | How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce. |
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| Authors: | Nguyen, Ba Phong1, Wu, Weishen2, wsw@mail.dyu.edu.tw |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p124, 42p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21040124 |
