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How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce.

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Title: How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce.
Authors: Nguyen, Ba Phong1, Wu, Weishen2, wsw@mail.dyu.edu.tw
Source: Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p124, 42p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer21040124
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      – TitleFull: How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce.
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              Text: Apr2026
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