Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.

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Bibliographic Details
Title: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
Authors: Gao, Shang1, gaos0513@xtu.edu.cn, Kuang, Junjie1, Lei, Licai1, Liu, Hai1
Source: Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p149, 25p
Database: Applied Science & Technology Source
Description
ISSN:07181876
DOI:10.3390/jtaer21050149