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Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.

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Title: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
Authors: Gao, Shang1, gaos0513@xtu.edu.cn, Kuang, Junjie1, Lei, Licai1, Liu, Hai1
Source: Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p149, 25p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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  Data: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3390/jtaer21050149
    Languages:
      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 149
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      – TitleFull: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
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            NameFull: Gao, Shang
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            NameFull: Kuang, Junjie
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            NameFull: Lei, Licai
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            – D: 01
              M: 05
              Text: May2026
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              Y: 2026
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              Value: 07181876
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              Value: 21
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              Value: 5
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            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
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