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Emotional Factors in Advertising Via Mobile Phones.

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Bibliographic Details
Title: Emotional Factors in Advertising Via Mobile Phones.
Authors: Park, Taezoon1, tzpark@ntu.edu.sg, Salvendy, Gavriel2,3
Source: International Journal of Human-Computer Interaction; Sep2012, Vol. 28 Issue 9, p597-612, 16p, 1 Diagram, 8 Charts
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2011.641899