Emotional Factors in Advertising Via Mobile Phones.
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| Title: | Emotional Factors in Advertising Via Mobile Phones. |
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| Authors: | Park, Taezoon1, tzpark@ntu.edu.sg, Salvendy, Gavriel2,3 |
| Source: | International Journal of Human-Computer Interaction; Sep2012, Vol. 28 Issue 9, p597-612, 16p, 1 Diagram, 8 Charts |
| Database: | Applied Science & Technology Source |
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