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Role of trialability in B2B e-business adoption: theoretical insights from two case studies.

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Bibliographic Details
Title: Role of trialability in B2B e-business adoption: theoretical insights from two case studies.
Authors: Banerjee, Probir1, pkbanerj@cityu.edu.hk, Wei, K.K.1, Ma, Louis1
Source: Behaviour & Information Technology; Sep2012, Vol. 31 Issue 9, p815-827, 13p
Database: Applied Science & Technology Source
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Description
ISSN:0144929X
DOI:10.1080/0144929X.2010.497564