Communication determinants for the development of markets that target the young men of Villavicencio, Colombia.

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Bibliographic Details
Title: Communication determinants for the development of markets that target the young men of Villavicencio, Colombia.
Alternate Title: Elementos de la comunicación que ayudan al desarrollo de mercados juveniles en Villavicencio, Colombia.
Fatores de comunicação que promovem o desenvolvimento de mercados entre os jovens de Villavicencio.
Authors: Otero Gómez, María Cristina1 motero@unillanos.edu.co, Giraldo Pérez3, Iván Darío1 igiraldo@omd.com.co, Pérez, Wilson Giraldo1 wgiraldo@unillanos.edu.co
Source: Encuentros. jul-dic2016, Vol. 14 Issue 2, p15-24. 10p.
Database: Academic Search Ultimate
Description
ISSN:16925858
DOI:10.15665/re.v14i2.787