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Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns.

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Title: Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns.
Authors: Shen, Liang1 (AUTHOR) 20067433@sdufe.edu.cn, Lin, Fei1 (AUTHOR) 192106001@mail.sdufe.edu.cn, Wang, Yuyan2,3 (AUTHOR) 192106013@mail.sdufe.edu.cn, Su, Xin4 (AUTHOR) suxin@sdufe.edu.cn, Li, Hua3 (AUTHOR), Zhou, Rui5 (AUTHOR) rzhou7@vols.utk.edu
Source: Mathematics (2227-7390). Jul2022, Vol. 10 Issue 13, p2359-N.PAG. 21p.
Database: Academic Search Ultimate
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ISSN:22277390
DOI:10.3390/math10132359