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Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns.

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Title: Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns.
Authors: Shen, Liang1 (AUTHOR) 20067433@sdufe.edu.cn, Lin, Fei1 (AUTHOR) 192106001@mail.sdufe.edu.cn, Wang, Yuyan2,3 (AUTHOR) 192106013@mail.sdufe.edu.cn, Su, Xin4 (AUTHOR) suxin@sdufe.edu.cn, Li, Hua3 (AUTHOR), Zhou, Rui5 (AUTHOR) rzhou7@vols.utk.edu
Source: Mathematics (2227-7390). Jul2022, Vol. 10 Issue 13, p2359-N.PAG. 21p.
Database: Academic Search Ultimate
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  Data: Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns.
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  Data: <searchLink fieldCode="JN" term="%22Mathematics+%282227-7390%29%22">Mathematics (2227-7390)</searchLink>. Jul2022, Vol. 10 Issue 13, p2359-N.PAG. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=157999398
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        Value: 10.3390/math10132359
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 2359
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      – TitleFull: Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns.
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            NameFull: Shen, Liang
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            NameFull: Su, Xin
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            NameFull: Li, Hua
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            – D: 01
              M: 07
              Text: Jul2022
              Type: published
              Y: 2022
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