Bibliographic Details
| Title: |
Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy. |
| Alternate Title: |
Publicidad de influencers en TikTok: formatos publicitarios y publicidad de productos ilícitos. Estudio de Alemania, Francia, España e Italia. |
| Authors: |
Suárez-Álvarez, Rebeca1 rebeca.suarez@urjc.es, Pastor-Rodríguez, Ana2 ana.pastor.rodriguez@uva.es |
| Source: |
Communication & Society. 2023, Vol. 36 Issue 3, p175-191. 34p. |
| Database: |
Academic Search Ultimate |
