Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy.
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| Title: | Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy. |
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| Alternate Title: | Publicidad de influencers en TikTok: formatos publicitarios y publicidad de productos ilícitos. Estudio de Alemania, Francia, España e Italia. |
| Authors: | Suárez-Álvarez, Rebeca1 rebeca.suarez@urjc.es, Pastor-Rodríguez, Ana2 ana.pastor.rodriguez@uva.es |
| Source: | Communication & Society. 2023, Vol. 36 Issue 3, p175-191. 34p. |
| Database: | Academic Search Ultimate |
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