A study on effect of branding on customer buying behaviour with reference to Vellore.
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| Title: | A study on effect of branding on customer buying behaviour with reference to Vellore. |
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| Authors: | Selvakumar, V.1 (AUTHOR), Dhayalan, V.1 (AUTHOR), Sivagami2 (AUTHOR), Venkatesh, P.1 (AUTHOR) venkatesh.mba@sairam.edu.in |
| Source: | AIP Conference Proceedings. 2024, Vol. 2965 Issue 1, p1-7. 7p. |
| Database: | Academic Search Ultimate |
| ISSN: | 0094243X |
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| DOI: | 10.1063/5.0211992 |
