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A study on effect of branding on customer buying behaviour with reference to Vellore.

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Bibliographic Details
Title: A study on effect of branding on customer buying behaviour with reference to Vellore.
Authors: Selvakumar, V.1 (AUTHOR), Dhayalan, V.1 (AUTHOR), Sivagami2 (AUTHOR), Venkatesh, P.1 (AUTHOR) venkatesh.mba@sairam.edu.in
Source: AIP Conference Proceedings. 2024, Vol. 2965 Issue 1, p1-7. 7p.
Database: Academic Search Ultimate
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