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Brand Equity in Pakistan's FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture.

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Bibliographic Details
Title: Brand Equity in Pakistan's FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture.
Authors: Raza, Syed Ali1, Gilani, Syeda Anusha2, Elahi, Muskan3, Ahmed, Arsalan4, Mubashir, Asim1
Source: Research Journal for Societal Issues (RJSI). 2024, Vol. 6 Issue 3, p219-240. 22p.
Database: Academic Search Ultimate
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ISSN:27887219
DOI:10.56976/rjsi.v6i3.280