View in EDS HTML Full Text PDF Full Text

Brand Equity in Pakistan's FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture.

Saved in:
Bibliographic Details
Title: Brand Equity in Pakistan's FMCG Sector: The Influence of Employee Engagement, Brand Orientation, CSR, and Organizational Culture.
Authors: Raza, Syed Ali1, Gilani, Syeda Anusha2, Elahi, Muskan3, Ahmed, Arsalan4, Mubashir, Asim1
Source: Research Journal for Societal Issues (RJSI). 2024, Vol. 6 Issue 3, p219-240. 22p.
Database: Academic Search Ultimate
Full text is not displayed to guests.
Be the first to leave a comment!
You must be logged in first