Drivers of Electronic Word-of-Mouth Adoption Among University Students: The Mediating Role of Brand Love.
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| Title: | Drivers of Electronic Word-of-Mouth Adoption Among University Students: The Mediating Role of Brand Love. |
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| Authors: | Mendívil Gastélum, Judith María1 judith.mendivil@itson.edu.mx, Pérez Villarreal, Héctor Hugo2 hectorhugo.perez@upaep.mx |
| Source: | GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología. 2025, Vol. 13 Issue 2, p240-258. 19p. |
| Database: | Academic Search Ultimate |
| ISSN: | 22555684 |
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