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Drivers of Electronic Word-of-Mouth Adoption Among University Students: The Mediating Role of Brand Love.

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Bibliographic Details
Title: Drivers of Electronic Word-of-Mouth Adoption Among University Students: The Mediating Role of Brand Love.
Authors: Mendívil Gastélum, Judith María1 judith.mendivil@itson.edu.mx, Pérez Villarreal, Héctor Hugo2 hectorhugo.perez@upaep.mx
Source: GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología. 2025, Vol. 13 Issue 2, p240-258. 19p.
Database: Academic Search Ultimate
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 240
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      – TitleFull: Drivers of Electronic Word-of-Mouth Adoption Among University Students: The Mediating Role of Brand Love.
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            – D: 01
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              Text: 2025
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              Y: 2025
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