ON LEVERAGING GENERATIVE ARTIFICIAL INTELLIGENCE (GENAI) FOR BEHAVIOR LEARNING AND PERSONALIZED MARKETING OPTIMIZATION.
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| Title: | ON LEVERAGING GENERATIVE ARTIFICIAL INTELLIGENCE (GENAI) FOR BEHAVIOR LEARNING AND PERSONALIZED MARKETING OPTIMIZATION. |
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| Authors: | Alsulami, Bsmah1 bassulami0002@stu.kau.edu.sa, Alwated, Budoor1 balwated@stu.kau.edu.sa, Barashid, Khadijah1 kbarashid@stu.kau.edu.sa, Abdullah, Manal1 maaabdullah@kau.edu.sa, AlOsaimi, Monerah1 malosaimi0080@stu.kau.edu.sa, Alhusayni, Samah1 salhusayni0007@stu.kau.edu.sa |
| Source: | Archives for Technical Sciences / Arhiv za Tehnicke Nauke. 2025, Issue 34, p35-58. 24p. |
| Database: | Academic Search Ultimate |
| ISSN: | 18404855 |
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| DOI: | 10.70102/afts.2025.1834.035 |
