Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention.
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| Title: | Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. |
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| Authors: | Zhang, Xiaodong1 (AUTHOR) 314149280@qq.com, Yang, Pan1 (AUTHOR), Guo, Chunrong2 (AUTHOR) guochr@126.com, He, Pan3 (AUTHOR) |
| Source: | PLoS ONE. 6/16/2026, Vol. 21 Issue 6, p1-23. 23p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0351158 |
