APA (7th ed.) Citation

Zhang, X., Yang, P., Guo, C., & He, P. (2026). Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. PLoS ONE, 21(6), 1. https://doi.org/10.1371/journal.pone.0351158

Chicago Style (17th ed.) Citation

Zhang, Xiaodong, Pan Yang, Chunrong Guo, and Pan He. "Research on the Influencing Factors and Mechanism of AR E-commerce Consumers' Purchase Intention." PLoS ONE 21, no. 6 (2026): 1. https://doi.org/10.1371/journal.pone.0351158.

MLA (9th ed.) Citation

Zhang, Xiaodong, et al. "Research on the Influencing Factors and Mechanism of AR E-commerce Consumers' Purchase Intention." PLoS ONE, vol. 21, no. 6, 2026, p. 1, https://doi.org/10.1371/journal.pone.0351158.