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Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention.

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Title: Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention.
Authors: Zhang, Xiaodong1 (AUTHOR) 314149280@qq.com, Yang, Pan1 (AUTHOR), Guo, Chunrong2 (AUTHOR) guochr@126.com, He, Pan3 (AUTHOR)
Source: PLoS ONE. 6/16/2026, Vol. 21 Issue 6, p1-23. 23p.
Database: Academic Search Ultimate
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An: 194612994
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  Data: Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention.
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  Data: <searchLink fieldCode="AR" term="%22Zhang%2C+Xiaodong%22">Zhang, Xiaodong</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> 314149280@qq.com</i><br /><searchLink fieldCode="AR" term="%22Yang%2C+Pan%22">Yang, Pan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Guo%2C+Chunrong%22">Guo, Chunrong</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> guochr@126.com</i><br /><searchLink fieldCode="AR" term="%22He%2C+Pan%22">He, Pan</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22PLoS+ONE%22">PLoS ONE</searchLink>. 6/16/2026, Vol. 21 Issue 6, p1-23. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=194612994
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        Value: 10.1371/journal.pone.0351158
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        Text: English
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              Text: 6/16/2026
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