A RESEARCH TO EXAMINATE THE RELATIONSHIP BETWEEN BRAND HATE, NEWOM AND BOYCOTTING BEHAVIOR.

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Bibliographic Details
Title: A RESEARCH TO EXAMINATE THE RELATIONSHIP BETWEEN BRAND HATE, NEWOM AND BOYCOTTING BEHAVIOR.
Alternate Title: MARKA NEFRETİ, NEWOM VE BOYKOT DAVRANIŞI ARASINDAKİ İLİŞKİNİN İNCELENMESİNE YÖNELİK BİR ARAŞTIRMA.
Authors: BAYRAKTAR, Eda Dişli1 edisli@gumushane.edu.tr, ALP, Binnaz2 binnaz.alp@mudanya.edu.tr, ALP, Mustafa alpmust0@gmail.com, KALÇA, Adem3 akalca@ktu.edu.tr
Source: International Journal of Economic & Administrative Studies. 2026, Issue 51, p227-242. 16p.
Database: Academic Search Ultimate
Description
ISSN:13079832
DOI:10.18092/ulikidince.1839330