A RESEARCH TO EXAMINATE THE RELATIONSHIP BETWEEN BRAND HATE, NEWOM AND BOYCOTTING BEHAVIOR.
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| Title: | A RESEARCH TO EXAMINATE THE RELATIONSHIP BETWEEN BRAND HATE, NEWOM AND BOYCOTTING BEHAVIOR. |
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| Alternate Title: | MARKA NEFRETİ, NEWOM VE BOYKOT DAVRANIŞI ARASINDAKİ İLİŞKİNİN İNCELENMESİNE YÖNELİK BİR ARAŞTIRMA. |
| Authors: | BAYRAKTAR, Eda Dişli1 edisli@gumushane.edu.tr, ALP, Binnaz2 binnaz.alp@mudanya.edu.tr, ALP, Mustafa alpmust0@gmail.com, KALÇA, Adem3 akalca@ktu.edu.tr |
| Source: | International Journal of Economic & Administrative Studies. 2026, Issue 51, p227-242. 16p. |
| Database: | Academic Search Ultimate |
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