View in EDS HTML Full Text PDF Full Text

Persuasion in advertising: when does it work, and when does it not?

Saved in:
Bibliographic Details
Title: Persuasion in advertising: when does it work, and when does it not?
Authors: Verlegh, Peeter W.J.1 (AUTHOR), Fransen, Marieke L.2 (AUTHOR), Kirmani, Amna3 (AUTHOR)
Source: International Journal of Advertising. 2015, Vol. 34 Issue 1, p3-5. 3p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:02650487
DOI:10.1080/02650487.2014.994732