Persuasion in advertising: when does it work, and when does it not?
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| Title: | Persuasion in advertising: when does it work, and when does it not? |
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| Authors: | Verlegh, Peeter W.J.1 (AUTHOR), Fransen, Marieke L.2 (AUTHOR), Kirmani, Amna3 (AUTHOR) |
| Source: | International Journal of Advertising. 2015, Vol. 34 Issue 1, p3-5. 3p. |
| Database: | Business Source Ultimate |
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