Reviving brand loyalty: A reconceptualization within the framework of consumer -- brand relationships.
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| Title: | Reviving brand loyalty: A reconceptualization within the framework of consumer -- brand relationships. |
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| Authors: | Fournier, Susan1 sfournier@hbs.edu, Yao, Julie L.1 |
| Source: | International Journal of Research in Marketing. Dec97, Vol. 14 Issue 5, p451-472. 22p. |
| Database: | Business Source Ultimate |
| ISSN: | 01678116 |
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| DOI: | 10.1016/S0167-8116(97)00021-9 |
