APA (7th ed.) Citation

Fournier, S., & Yao, J. L. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer -- brand relationships. International Journal of Research in Marketing, 14(5), 451. https://doi.org/10.1016/S0167-8116(97)00021-9

Chicago Style (17th ed.) Citation

Fournier, Susan, and Julie L. Yao. "Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer -- Brand Relationships." International Journal of Research in Marketing 14, no. 5 (1997): 451. https://doi.org/10.1016/S0167-8116(97)00021-9.

MLA (9th ed.) Citation

Fournier, Susan, and Julie L. Yao. "Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer -- Brand Relationships." International Journal of Research in Marketing, vol. 14, no. 5, 1997, p. 451, https://doi.org/10.1016/S0167-8116(97)00021-9.