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Reviving brand loyalty: A reconceptualization within the framework of consumer -- brand relationships.

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Bibliographic Details
Title: Reviving brand loyalty: A reconceptualization within the framework of consumer -- brand relationships.
Authors: Fournier, Susan1 sfournier@hbs.edu, Yao, Julie L.1
Source: International Journal of Research in Marketing. Dec97, Vol. 14 Issue 5, p451-472. 22p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 11943741
AccessLevel: 2
PubType: Academic Journal
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  Data: Reviving brand loyalty: A reconceptualization within the framework of consumer -- brand relationships.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Research+in+Marketing%22">International Journal of Research in Marketing</searchLink>. Dec97, Vol. 14 Issue 5, p451-472. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=11943741
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        Value: 10.1016/S0167-8116(97)00021-9
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 451
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              Text: Dec97
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              Y: 1997
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